Samsung Electronics appoints new TV chief amid mounting competition

Samsung usually carries out ‌its annual management reshuffle around December, and the company did not disclose the reason for the replacement.

Samsung introduced its massive 130 inch ultra-slim Micro RGB TV at the Wynn hotel in Las Vegas, ahead of the CES 2026 event that kicks off on Jan 6. (Image credit: Anuj Bhatia/Indian Express)

Samsung introduced its massive 130 inch ultra-slim Micro RGB TV at the Wynn hotel in Las Vegas, ahead of CES 2026. (Image credit: Anuj Bhatia/Indian Express)

By: Reuters

2 min readNew DelhiMay 5, 2026 09:01 AM IST First published on: May 4, 2026 at 10:35 AM IST

Samsung Electronics , the world’s No. 1 TV maker,has replaced its TV head for the first time in more than two years, as it faces mounting competition from Chinese rivals at home and abroad.

Samsung ⁠said in a statement on Monday that it has appointed Lee Won-jin, who was previously head of the Global Marketing Office, as the new head of its Visual Display ⁠Business, succeeding Yong Seok-woo, who will serve as an adviser.

Samsung usually carries out ‌its annual management reshuffle around December, and the company did not disclose the reason for the replacement.

A Samsung Electronics official told Reuters the new leader is expected to bring a fresh perspective and the change ⁠needed for the ⁠TV business, which is facing intensifying market competition.