Ringing Bells has finally started the deliveries of Freedom 215. The company, which claims to have received 7.5 crore registrations for the Rs 251 smartphone, said it will deliver 2 lakh units in the first phase. Ringing Bells started with the delivery of 5,000 units of Freedom 251 just about a fortnight ago. Now, 65,000 more units went out for delivery yesterday, bringing Ringing Bells a step closer to its target. The company, however, does not promise to make Freedom 251 available to everyone who registered for it, given it is a huge number. Meanwhile it launched six new smartphones and a cheap LED TV early July with the availability of the products still unclear. Here is everything that has happened in the Ringing Bells sags so far:
Freedom 251 deliveries start, but all might not get the phone
Ringing Bells claims to have started delivery of its Freedom 251 smartphone. The company sent out 5,000 units of the phone in the first phase recently, and 65,000 more units yesterday. Users who had earlier booked the device online will have to pay cash on delivery. Ringing Bells will charge Rs 40 as delivery charge, which technically takes the price of Freedom 251 up to Rs 291.
The company claims it will deliver 2 lakh units in the first phase, but it does not promise to continue doing so after that. It received 7.5 crore registrations for Freedom 251 from across 19 states in India. Ringing Bells CEO, Mohit Goel, in an interview with Indianexpress.com said, “We may deliver more units if we get help or we may not deliver at all in the upcoming months. We are only focusing on the giving away the devices now.” Clearly, all 7.5 crores customers who booked the Freedom 251, will not get hold of one.
Ringing Bells seek Narendra Modi’s help
Ringing Bells CEO Mohit Goel sought help from PM Narendra Modi in order to deliver all 7.5 crore units of Freedom 251. Goel demanded Rs 50,000 crore from the government under the Digital India initiative in a letter to Modi.
According to an IANS report, Goel in the letter dated June 28 said, “We have brought ‘Freedom 251’ which we offer on ‘Cash on Delivery’ terms but we have a gap between the BOM (Bill of Materials) and the Selling Price. We, therefore, humble request government support to actualise the objective to cascade the availability and usage of smartphones all through the far reaches of our great nation.”
Ringing Bells president Ashok Chadha at the launch event of Freedom TV had said, the bill of material cost for Freedom 251 remains between Rs 1,250 – 1,400. “Obviously there’s a gap. We are trying to do our innovative e-commerce, through pre-loaded apps and through advertising to fill that gap,” Chadha added.
Lucky Draw for Freedom 251
Ringing Bells has given out its Freedom 251 smartphones on a lucky draw basis. Goel had said he wants to make the smartphone available across many states as possible, adding that 10,000 winners from 19 states will get Freedom 251. Explaining how the lucky draw will work, he said: “We will give away 10,000 units in every state. We decided to hold a lucky draw because many people had registered for multiple phones. We want to bring it down to one phone per person.
Ringing Bells launches new phones, cheap LED TV
Ringing Bells launched several new devices, including Freedom HD LED TV in early July. The Freedom LED TV is being touted as India’s cheapest LED TV. Ringing Bells says it will start deliveries of the Freedom TV from August 15. The new Ringing Bells smartphones are called Elegant and Elegance. It unveiled 4 feature phones called King, Boss, Hit and Raja. It also launched three power banks starting at Rs 399. India’s cheapest (31.5-inch ) LED TV is simply called Freedom and is priced at Rs 9,900.
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