Mukesh Ambani’s Reliance Industries Limited (RIL) announced the soft-launch of JioMart– an e-commerce venture to deliver groceries and other household essentials. The platform, powered by Reliance Retail and Reliance Jio, has been launched on a pilot basis in parts of the state of Maharashtra including Navi Mumbai, Kalyan, and Thane. Here is everything you should know about Ambani’s latest venture– JioMart.
JioMart is an online grocery delivery service, powered by Reliance Retail and Reliance Jio, where consumers can head over to buy essential household items from nearby retailers. The platform does not sell groceries directly to the customers but instead, connects offline retailers with online buyers. The JioMart is an online-to-offline (O2O) marketplace under which it will source grocery items from nearby merchants, instead of procuring from a native warehouse– similar to how Amazon Prime Now and Grofers started their business.
JioMart will serve as a platform for offline retailers to cater to customers in their locality who want to buy groceries online. At the RIL’s (Reliance Industries Limited) 42nd annual general meeting (AGM), Ambani said that, through the latest venture, the company is projected to connect three crore offline retailers with over 20 crores households in the country.
While JioMart is limited to Maharashtra as of now, it will be gradually expanded across India to compete directly with Amazon Prime Now, Grofers, Big Basket, and Flipkart. As per a report by LiveMint, the company is sending invites to all Jio users to avail the preliminary discounts on JioMart. The report also suggests that the service will not be limited to three regions only and the company will scale it up further.
During the 42nd AGM, Ambani said, “Our beta trials with thousands of merchants across multiple locations in the country established the premise of New Commerce with significant increase in sales and improvement in margins for the participating merchants. We are now getting ready to roll out the platform at a larger scale.”
A Reliance Retail official told the LiveMint that the company will soon launch an app for JioMart. The JioMart website also mentions the upcoming launch of Android and iOS apps for JioMart. The website highlights that the platform will offer over 50,000 grocery products at aggressive pricing.
The platform is claiming to offer free home delivery without the restriction of minimum order value. The platform also claims to have express delivery service as well as a “no questions asked return policy”. The JioMart website also has a form to pre-register as a seller and save up to Rs 3,000 when the platform launches.
As already mentioned, RIL has started taking pre-registrations from retailers to become a seller on the venture they are calling “Desh Ki Nayi Dukaan” (country’s new shop). As per a report by ET, as an aggregator, JioMart will partner local grocers and equip them with points of sale (PoS) terminals, integrated billing applications, low-interest working capital, inventory management skills, supply chain management, and GST compliance.
In the grocery market, Reliance Retail already has a strong offline presence as Reliance Fresh all over the country. Coupled with Reliance Jio, the new venture aims to make the most out of the available resources at RIL.
Last year, Reliance acquired logistics services platform Grab A Grub to augment its e-commerce venture. The company was also reported dealing with the software company C-Square, which serves solutions to online e-commerce, distributors, retailers, and sales force automation.