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Micromax-MediaTek partnership will be big 4G push with sub-10k phones

Dr Finbarr Moynihan of MediaTek said while the global smartphone growth rates are supposed to be moderate, the Indian market will be out growing the rest of the world

Written by Nandagopal Rajan | Updated: September 3, 2015 10:19:12 am
Micromax, MediaTek, Micromax 4G phones, MediaTek Helio processor, Micromax Canvas Fire 4G, Helio specs, Helio features, Helio specifications, Micromax Canvas Fire 4G specs, Micromax Canvas Fire 4G features, Micromax Canvas Fire 4G specifications, Micromax Canvas Fire 4G price, mobile processors, mobiles, smartphones, mobile news, gadget news, tech news, technology Dr Finbarr Moynihan, GM of international sales at MediaTek, in New Delhi on Wednesday. (Source: Nandagopal Rajan)

Silicon major MediaTek Inc has tied up with smartphone maker Micromax to increase 4G adoption in India. Micromax will become the first Indian brand to launch devices powered by MediaTek’s new Helio platform. Micromax Canvas Fire 4G will be the first smartphone to be powered by the MediaTek MT6735 processor.

CEO Vineet Taneja said his company was committed to 4G adoption in India and hence the entire Canvas range will be converted to the new standard soon. Underlining MediaTek’s role in the growth of Micromax, Taneja said “both companies believe in democratising technology”. Micromax will launch three 4G devices in September, followed by five more before Diwali. Taneja said Canvas Fire 4G will be priced around $100 and a final price would be available in coming weeks.

Micromax, MediaTek, Micromax 4G phones, MediaTek Helio processor, Micromax Canvas Fire 4G, Helio specs, Helio features, Helio specifications, Micromax Canvas Fire 4G specs, Micromax Canvas Fire 4G features, Micromax Canvas Fire 4G specifications, Micromax Canvas Fire 4G price, mobile processors, mobiles, smartphones, mobile news, gadget news, tech news, technology Micromax CEO Vineet Taneja introduces the Canvas Fire 4G smartphone (Source: Nandagopal Rajan)

According to analysts, India will be the fastest growing 4G market in World and will overtake Japan as the third largest market in 2017. MediaTek, which has been one of the drivers of the affordable smartphone revolution in India, sold over a billion chipsets in 2014 and is valued at over $23billion. The Taiwan based company is the largest supplier of SoCs to Indian brands and is now investing heavily on R&D in India with offices in Noida and Bangalore.

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Dr Finbarr Moynihan, GM of international sales at MediaTek, said that while the global smartphone growth rates are supposed to be moderate, the Indian market will be out growing the rest of the world. “We believe there is a lot of pent up demand still in India for mobile internet,” he said, adding that MediaTek will have a full portfolio of SoCs to cater to the demand from India with the Helio X and Helio P range hitting the market in coming months.

“With the addition of 4G, India will add to its spectrum and let operators offload a lot of traffic improving the 3G experience,” said Taneja, adding that overall this new technology will improve customer experience drastically.

Moynihan told IndianExpress.com that it would be right to assume that most of phones in the super-mid section will be 4G devices by next year. “We can safely say that the transition from 3G to 4G will be much faster than the move the 2G to 3G,” he said, adding that it would however not be right to write off 3G.

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