Magic Leap’s mixed reality device might be called the Magic Leap One. Magic Leap revealed the name its new device in a statement to TechCrunch relating to departure of company’s VP of PR Andy Fouché. The site quoted a spokesperson from the Magic Leap who said, “full steam ahead toward the launch of Magic Leap One.” No other information about Magic Leap’s secret mixed reality device is known so far.
“This reveal comes just a week after a report in The Information raised major questions about how quickly the company was progressing on its consumer mixed reality headset,” the report pointed out. Magic Leap has hired Brenda Freeman as company’s Chief Marketing Officer. According to the report on The Information, “Magic Leap may have oversold what it can do.”
According to the report, most of the prototypes are still a work in progress and some of the technology won’t be ready for commercial release. The report quotes former employees on this.
Magic Leap is a startup backed by technology giants such as Google and Alibaba. The company has raised more than $1.4 billion, and has hired more than 600 employees. Magic Leap claims to have developed a technology that allows computer generated images to be fully integrated into a real-world landscape. A Reuters report quoted Chief Executive Rony Abovitz, who said, “In Magic Leap, I would see Pokemon just like I see real people.”
“We love what they’re doing. It’s a gateway to a whole new future,” he added. “ We’re a full-stack tech company. We do the hardware, the software, electronics, chip design and sensors. We want to deliver something that never existed before,” Abovitz insisted.