Lenovo is now the number two smartphone brand in India in terms of value, and number three in terms of total volume of smartphone shipments, according to data from research firm IDC for Q1, 2016.
IDC’s data showed the company has 7.7 per cent market share in the quarter, putting it behind Samsung and Micromax in the market. Samsung is still the leading smartphone vendor by far with over 25.1 per cent share, while Micromax has a 12.9 per cent market share.
However, Lenovo has a bigger market share by value in India at over 9.1 per cent in Q1 2016, according to IDC, which puts it second in the overall position. Lenovo has seen quarter-on-quarter growth of 14.2 per cent, and the higher value share puts it ahead of brands like Apple, Micromax and Oppo. Interestingly Oppo has managed to do well in the premium segment in India thanks to its selfie-focused Oppo F1 Plus, according to IDC’s numbers.
“This is a huge milestone achieved by us, which has motivated and encouraged us further to go against all odds by creating meaningful and innovative, technologically-advanced products that enhance the consumer mobile experience,” said Sudhin Mathur, Director-Smartphones, Lenovo India in a press statement.
At the recent IFA 2016 show in Berlin, Lenovo confirmed it plans to bring a slew of new devices to India. The Moto E (3rd gen) is expected to launch in India on September 19. Motorola’s new Moto Z series with the Mods is also expected to come to India this year in the October time-frame, although it will have a more premium pricing.
Lenovo showcased K6 Note, K6 series, Vibe P2 and A Plus smartphones at IFA. While the K6 Note’s India launched is not yet confirmed, as the company recently introduced the Vibe K5 Note in the country, the battery-centric Vibe P2 is expected to come to India soon. The A series in India has become an offline offering from Lenovo, while the K series is an online only one.