The ‘Apple Store’ is all set to debut in India, though not operated by Apple Inc as is the norm. In India, as per reports, the signature wooden tables and counters will be hosted by Tata-owned consumer electronics chain Croma at six locations in Mumbai and Bengaluru as a pilot.
News agency ANI quoted Avijit Mitra, CEO of Infiniti Retail, as saying that they were proud to partner with Apple to launch the Apple Store in India and extremely bullish about it. The first stores will be at Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar in Mumbai and the Croma store in Bengaluru’s Jayanagar. The stores will start running before Diwali next month.
Though not an Apple store in the real sense, the design, furniture, fixtures and lighting will the same as that used in these stores globally and the sales staff will also be trained by the company. In India, Apple sells through premium resellers, who run exclusive brand stores under the franchise model, and also at multi brand mobile and consumer electronics retail chains.
Apple sold 1.7 million iPhones in India between October 2014 and September 2015, the company’s financial year, compared with 1.1 million units earlier, according to market tracker sources.