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Hungama music app drives into Jaguar Land Rover, more manufacturers coming

With Hungama Drive, users will be able to select and play music and playlists using their smartphone itself

Written by Nandagopal Rajan |
Updated: December 23, 2015 11:08:33 am
hungama, hungama drive, JLRI HUngama will be default music app on 2016 Jaguar Land Rover India vehicles

In a first for Indian music apps, Hungama will be available in the new multimedia suite to be featured in the new models to be launched by Jaguar Land Rover India in 2016. The Hungama Drive app will be among the four Indian apps on the ‘InControl Apps’ suite developed by Bosch for Jaguar Land Rover.

Hungama.com CEO Siddhartha Roy said Hungama will be the default music app on the suite in India and will also be available across the globe. “The InControl platform will sync with the user’s phone and play music from the Hungama app,” he said, adding that the suite will be able to play stream music as well as offline files.

Roy says while these kind of suites are now limited to luxury cars, the trend will come to more affordable cars in the near future. “In fact, we are in discussions with multiple manufacturers to bring the same user experience to mid-range cars,” he told IndianExpress.com.

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Hungama currently has over 62 million users globally.

Calling it Hungama’s first foray into the Internet of Things space, Roy said there is no doubt that more next generation cars will have stuff like this.

With Hungama Drive, users will be able to select and play music and playlists using their smartphone itself. Streaming will be powered by data from the phone and in all likelihood such a service could be a big driver for adoption of paid services that offer offline access to music.

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