HP Inc. is launching two new Copilot Plus AI PCs aimed at businesses, aiming to increase the adoption of premium notebooks equipped with advanced chips designed to run artificial intelligence features in Windows. These PCs offer better battery life and security, particularly targeting the SMB segment.
At an event in Delhi, the company said its EliteBook Ultra and HP OmniBook X, both use Qualcomm’s Snapdragon X Elite processor, offer better productivity and collaboration for those who work in a hybrid work environment. The AI-powered notebooks are priced at Rs 1,69,934 and Rs 1,39,999, respectively.
“There is a lot of interest and many active conversations happening on the enterprise side. The feedback we have received, even from channel partners who are reaching out to our SMB customers, is very positive,” said Vineet Gehani, senior director of Personal Systems at HP India, in an interview with indianexpress.com on the sidelines of the launch of new PCs.
These notebooks are powered by an Arm-based Qualcomm chip capable of running certain AI tasks without an internet connection. They are equipped to run applications such as digital assistants and software that can generate everything from code to videos directly on the device itself, reducing reliance on cloud services.
HP has been targeting new business users, corporates, and small to large enterprises with its new AI PCs featuring chips from Qualcomm, aiming to revive sales and position these modern Windows-powered PCs as competitors to Apple Inc.’s MacBook laptops.
“We are encouraging upgrades and promoting more premium usage. Additionally, we offer exchange and device recovery services to our enterprise customers. If enterprise customers wish to return their old devices and upgrade to new ones, we have solutions tailored for that purpose as well. It’s a combination of these offerings that we are bringing to the market,” Gehani said.
For years, Intel has been a dominant player in the PC market, reigning over the ecosystem. However, with the advent of AI PCs, Intel is now joined by AMD, Apple, Qualcomm, and Nvidia in the battle to integrate their processors into the next wave of artificial intelligence-enabled computers. Qualcomm, despite being a smaller player with a small fraction of PC sales in the Windows market, is challenging a market dominated by Intel and AMD. Their processors are based on Arm designs, providing competition to the x86 architecture. Intel and AMD will also offer advanced AI PCs with powerful on-device AI, boasting higher TOPS AI performance.
AMD recently unveiled new AI processors for AI PCs, which will start shipping in volume at the end of this month in select markets. Intel said it expected its Lunar Lake processor, a top-tier chip powering AI PCs, to ship in the third quarter, in time for the holiday buying season.
Trade pundits expect that only a small share of PCs sold this year will be AI-optimized and based on the Copilot Plus standard for running artificial intelligence models.
Looking ahead, Gehani anticipates a significant increase in the contribution of AI PCs in the next two years, expecting them to account for at least 50% of the market during that period. This growth will be driven by AI PCs not just at the top end but across various price points. “We are working very actively to make it affordable for our end users,” he said.
Anuj Bhatia is an Assistant Editor at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
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Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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