This is an archive article published on February 26, 2021
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Govt frames new rules to hold social media, OTT accountable for content

The rules also call for a three-tier regulation mechanism for over-the-top (OTT) platforms like Netflix, YouTube, etc and require them to self-classify their content into five categories based on age suitability.

Digital media rules, social media guidelines, new degital media guidelines, digital media rules new, Intermediary guidelines, Intermediaries guidelines 2021, social media rules 2021, ott platforms, new social media rules, ott platform guidelines, digital media guidelines, indian express latest newsFile photo: Ravi Shankar Prasad at the press conference in New Delhi where the new social media rules were announced. (Express photo by Anil Sharma)
8 min readNew DelhiFeb 27, 2021 09:06 PM IST First published on: Feb 26, 2021 at 03:30 AM IST

The Centre Thursday notified new guidelines for intermediaries in “soft touch oversight” rules, saying these were needed to hold social media and other companies accountable for “misuse and abuse”. These will require Big Tech platforms to set up stronger grievance redressal mechanisms, and appoint executives to coordinate with law enforcement in India.

For social media platforms like Twitter, Facebook, etc, the guidelines essentially remove the “safe harbour” provided to these companies — it limited their liability over content that users posted on their platforms — if the platforms do not comply with due diligence norms.

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The rules also call for a three-tier regulation mechanism for over-the-top (OTT) platforms like Netflix, YouTube, etc and require them to self-classify their content into five categories based on age suitability.

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