Google’s David Besbris (Vice President of Engineering, Google Search) and Richard Gingras (Head of News, Google) put out a blogpost highlighting the upcoming project, which was first announced in October.
The Google team has also included analytic tools in the AMP pages in order to ensure that publishers don’t face a dip in traffic. The search giant says that comScore, Adobe Analytics, Parse.ly, Chartbeat, Nielsen, ClickTale and Google Analytics, have pledged support for its AMP pages.
On the advertising front, Google says it is working with Outbrain, AOL, OpenX, DoubleClick, and AdSense within the framework to improve the advertising experience for users, publishers and advertisers on the mobile web.
Read more: Google and Twitter working on challenger to Facebook’s Instant articles
Google’s AMP project plans to make speed the focus of search. Publishers like BBC, Sankei, New York Times, News Corp, Washington Post have shown interest in the project have voiced their support for the project, which is an open-source one.
AMP pages will ensure that content and text load in a matter of seconds, rather than the current scenario where the experience is often fragmented for most users. Facebook’s Instant Articles, which was recently introduced for Android and now has Indian publishers on the list including Indianexpress.com, is what Google’s AMP project hopes to take on.
As search becomes centred around on mobile, for Google it makes sense to ensure that links, articles load faster while making sure that publishers don’t lose out on ad revenues or traffic numbers. We’ll have to wait and see how soon AMP rolls out in 2016.