This is an archive article published on November 19, 2024

Google’s ‘Best App of 2024’ in India is an AI-powered fashion guru

Alle is a fashion app that gives users get AI-generated styling tips and lets them shop for outfits which they can try on virtually.

Take a look at all the award-winning apps across various categories. (Image: Google)

4 min readNew DelhiNov 20, 2024 08:43 AM IST First published on: Nov 19, 2024 at 01:16 PM IST

Alle, an app that uses artificial intelligence (AI) to provide personalised fashion tips to users, has been named by Google as the ‘Best App of the Year’ in India.

Announcing its picks for Google Play’s Best Apps and Games of 2024 in India on Tuesday, November 19, the tech giant said that five out of seven apps on the winners list were developed by Indian companies.

The AI-powered fashion stylist app has also been named this year’s ‘Best for Fun’ app on Google Play Store.

Founded by two former Meesho employees in 2023, the Alle app offers an AI chatbot service for “expert fashion advice”. Through the app, users can shop for clothing across multiple brands and retailers. It also offers a virtual try-on feature that lets users see how the outfit looks on them before purchasing it.

Expressing his gratitude for being named the Best App in India, Prateek Agarwal, the co-founder and CEO of Alle, said, “Our next big goal is to make Alle the ultimate destination for discovering and shopping the latest fashion trends. We are working on two key priorities: ensuring our inspiration is always ahead of the curve with the most current trends, and making every single piece in every look instantly shoppable.”

Other top apps on Google Play Store in India

Another AI app called Headlyne was named the winner in the ‘Best for Personal Growth’ category. Headlyne uses AI to deliver personalised news, showcasing the increasing sophistication of AI in understanding individual preferences, Google said in its blog post.

Amid the rise in AI-powered mobile apps, Indian users on Google Play Store accounted for 21 per cent of global downloads of AI mobile apps this year, according to Sensor Tower. “Many of these solutions come from Indian developers who are also embracing AI, with almost 1,000 apps and games in the country incorporating this technology,” Google said, citing data from Access Partnership.

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While apps developed by AI giants such as OpenAI and Perplexity did not make it to the list, Google Play gave its nod to Meta-owned WhatsApp as the ‘Best Multi-Device App’ in India this year. Meanwhile, Sony LIV was named the ‘Best App for Large Screens’ as it offers “a high-quality, immersive viewing experience across bigger screen devices like tablets.”

Take a look at all the award-winning apps across various categories:

Winners of Google Play’s Best of 2024 in Apps. (Screenshot: Google)

Indus Battle Royale: Best Made-in-India gaming app

Pune-based gaming startup SuperGaming won in the ‘Best Made in India’ category for the second time in a row thanks to its mobile app Indus Battle Royale. According to Google, Indus’ integration of Indian visuals and storytelling within the popular Battle Royale genre makes the gaming app a winner.

“Our team spent over three years crafting Indus, with detailed characters, environments, and innovative gameplay features like our alternate win condition called ‘Cosmium’ and our unique ‘Grudge’ revenge system,” Roby John, the co-founder and CEO of SuperGaming said.

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Outlining his vision for Indus to crack into the top tier of Battle Royale gaming titles, John said, “A core part of this journey involves establishing Indus as a competitive esports title… Esports is a key pillar of our roadmap, and we are committed to nurturing a thriving competitive scene that brings together passionate gamers.” He added that the startup’s immediate focus is on perfecting every aspect of the game.

Take a look at all the award-winning gaming apps across various categories:

Winners of Google Play’s Best of 2024 in Gaming Apps. (Screenshot: Google)

The ‘Best Gaming Title’ in India this year went to Squad Busters for being fast-paced, easy-to-learn, and emphasising social interaction, according to Google Play.

Meanwhile, BGMI (Battlegrounds Mobile India) was named in the ‘Best Ongoing’ category for continuing to “enthrall players with regular updates featuring India-centric content, including themes based on cricket, festivals, and collaborations with Indian celebrities.”