The report which quotes people with knowledge of the matter, says the service will launch in fall this year.
So how will this work? According to the report, a Twitter or Google search user who clicks on the link will see “full articles pop up on their screens almost immediately, instead of having to wait several seconds.” The project is being described as “accelerated mobile pages,” internally.
The service could be a possible challenger for Facebook’s own Instant Articles, where publishers can post content directly to the social media site. However Google and Twitter will instead be taking users to the website’s cached page, so publishers won’t have to create separate content for such a project.
In India, Google recently announced its new Search Lite feature for faster load of search links, especially for those on 2G networks. The new Twitter-Google feature seems to be very similar to Search Lite.
Incidentally, in India, Twitter too has a easy read feature which opens publisher content natively in the Twitter app. However, the mico-blogging site does this without any tie-ups with the publishers and the page views too do not get counted as that of the publisher.
With Google Lite, the search giant had said publishers stand to benefit with a 50 per cent jump in pageviews. However, these pages don’t yet have Google Analytics which is used for tracking pageviews. Google plans to add analytics tools, including Comscore, soon on these pages.
The report said the new project from Google and Twitter will be an interesting way for publishers to explore mobile growth, given how more and more readership is moving to the platform. Additionally, the project will also display ads from the original publisher, which is another challenge for most news outlets when it comes to moving content to mobile.
However, it remains to be seen how the service pans out in countries like India where both Google and Twitter have divergent concepts on using publisher content.
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