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Gionee eyes urban markets with big retail expansion

Gionee says it will not operate online only as they would not be competing in that space


June 30, 2015 4:58:56 pm
Gionee Milind Sahney, CEO Drive India, Arvind Vohra, Country CEO & MD, Gionee India, Moin Mushtaque, MD of Mobiliti World, Krishna Kumar, CEO Spice Hotspot Retail, Chandrajeet Yadav, Category Head of The Mobile Store in New Delhi on June 30.

Smartphone brand Gionee is entering the urban market space in a big way by tying up with India’s top large format retailters. Smartphones from the company will now be availabe in Spice, The Mobile Store, Mobiliti World, Jumbo Electronics, Croma Retail and Planet M retail store taking its overall footprint to over a thousand retail stores. The company hopes to see over 35,000 additional devices every month with the new partnerships.

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Arvind Vohra, Country CEO and MD, Gionee India said Gionee already has a 3.9 per cent market share in the smartphone space. “In some parts of Western and Central India we are second only to market leader Samsung,” Vohra said. “We are glad to partner with the biggest names of the retail industry to officially sell our devices. Our consumers can now walk into any of these retail outlets and experience a Gionee smartphone. Through this move we look at increasing our sale by over 10% percent in the coming year”.

On newer brands going for an online only approach, Vohra said his company was not in that space and would not be competing there. “We cannot compromise on price. Even offline, we have the same price everywhere,” he said.

The company has 800 service centers and aims to have 1000 by end 2015.

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