Freecharge is the fastest growing digital payments app: Nielsen

The average time spent by a user on the Freecharge app increased to 55 minutes/ month over seven months, reveals Nielsen report.

1 min readBangaloreMay 30, 2016 02:25 PM IST First published on: May 30, 2016 at 02:24 PM IST

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(Source: Nielsen Informate mobile insights)

Freecharge is the fastest growing digital payments app in India, reveals a Nielsen Informate Smartphone Panel data. According to the data, the reach of the Freecharge app grew from 17 per cent to 30 per cent between October 2015 to April 2016.

Also, Freecharge is now the most engaging app.

“The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers,” Govind Rajan, CEO, Freecharge said.