Flipkart has announced the second-edition of Big Billion Sale will be held between October 13 and October 17 and will be available only to Flipkart app users. The Big Billion Days will offers discounts across 70+ product segments.
With Festive season around the corner, Flipkart says Big Billion Sale will be the ultimate shopping event for Indian customers. Flipkart-owned Myntra, which was the first to go app-only, will also be a part of Big Billion Days sale offering curated selection from premium brands.
“India shops the most during this time of the year. With over 75% of traffic coming via mobile, we expect this app only sale to be the biggest shopping event of the year. Bigger and better as compared to last year, we have worked towards ensuring a seamless shopping experience for our customers. We have also ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience,” said Mukesh Bansal, Head of commerce platform, Flipkart.
Last year’s Big Billion Day sale led to public dispute with Flipkart’s founders apologising and admitting the inadequate infrastructure to carry out such a big sale.
“Considering the sale will feature fantastic deals across millions of products in all categories from over 40,000 sellers, our aim is to give our consumers nothing less than 5 days to shop to their hearts content,” added Mukesh Bansal, Chairman, Myntra.