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This is an archive article published on March 18, 2025

Changing geopolitics gets a special mention at HP’s Amplify conference in Nashville

Enrique Lores, President and CEO of HP Inc., emphasised that the company is diversifying its supply chain in response to the evolving geopolitical landscape.

Changing geopolitics gets a special mention at HP's Amplify conference in NashvilleEnrique Lores, President and CEO of HP Inc. (Image credit: Anuj Bhatia/Indian Express)

As the global race for AI dominance and quantum supremacy intensifies, technology companies are playing an increasingly significant role in geopolitics. This shift reflects a changing world order, where techno-nationalism and techno-geopolitics may shape the evolving relationship between technology and politics.

“We think that we are moving from a global station model to a regional station model, where products will be built regionally, distributed digitally, and eventually designed regionally to better meet the needs of specific regions,” Enrique Lores, President and CEO of HP Inc., said, addressing an audience of thousands of partners from around the world at the company’s Amplify conference in Nashville, Tennessee. “That’s a very significant change that we see happening in the world, and a change that finds us in a very strong position.”

Lores stated that the globalisation model has changed, and it’s no longer about building factories in one location and selling products worldwide. “We started working on this more than three years ago. During this time, we have significantly diversified our supply chain network. We now have factories in many different parts of the world,” he added.

“The biggest challenge is the uncertainty about how things will evolve. I think the trend from globalization to more regional models is very clear. We are already seeing this shift on the supply chain front, and it will likely have a significant impact on design and marketing down the road. However, this is a trend we know how to navigate, and it’s something we’ve been very successful at for many years,” he continued.

Lores’s comments come at a time when the world’s biggest technology firms are facing an inflection point, forcing them to strengthen and diversify their supply chains and establish manufacturing bases in Vietnam, India, and Thailand, reducing their dependence on China.

Changing geopolitics gets a special mention at HP's Amplify conference in Nashville While China remains a massive part of the global supply chain, there is increasing pressure from other countries, including India, to boost local manufacturing and supply chains. (Image credit: Anuj Bhatia/Indian Express)

The biggest risk to tech companies, however, is geopolitics. US President Donald Trump wants to bring manufacturing back to the US in an effort to reduce reliance on foreign nations like China. The Trump administration has imposed a 10 per cent levy on China-made goods such as smartphones, laptops, and tablets. While China remains a massive part of the global supply chain, there is increasing pressure from other countries, including India, to boost local manufacturing and supply chains. Major smartphone brands are already producing devices in India, and PC companies, including HP, are committed to assembling laptops in the country.

A full manufacturing shift from China would take years, but it also comes with drawbacks. A dramatic shift could upset Beijing, which allows some US-based companies to do business freely while restricting many foreign entities. Additionally, moving supply chains from China to other countries is complex, as achieving the same level of quality elsewhere is challenging.

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Still, US tech companies are gradually shifting production for some devices to other locations, such as Brazil, Thailand, and India. Similar moves are also being made by their key chipmaker partner, Taiwan Semiconductor Manufacturing Co. (TSMC), which plans to expand manufacturing in Arizona, bringing it closer to Made-in-the-USA processors.

Changing geopolitics gets a special mention at HP's Amplify conference in Nashville PC vendors such as HP, along with their chipmakers like Intel and Qualcomm, are heavily leaning into AI. (Image credit: Anuj Bhatia/Indian Express)

But beyond manufacturing, it is artificial intelligence that is shaking up power dynamics, with the US and China asserting their dominance and sparking a digital race. The US has been a frontrunner in the AI race, but earlier this year, the sudden emergence of DeepSeek, a relatively unknown Chinese artificial intelligence startup, disrupted AI development. DeepSeek’s model runs at a lower cost and combines the same method more effectively than US companies did.

“Developments like DeepSeek just confirm that AI is going to be available not only in the cloud, but also in any area where we will really take advantage of what can be done in the end,” Lores said while launching a new lineup of AI PC portfolio.

PC vendors such as HP, along with their chipmakers like Intel and Qualcomm, are heavily leaning into AI. They see the future in artificial intelligence and are hoping for the emergence of a new type of interface on PCs—one where interaction through multimodal inputs, such as your voice, and the assistant will act as an agent, performing tasks for you.

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As AI models deliver more reasoning capabilities in smaller packages, these PC companies are betting that these models will be able to run on your computers. “We are focused on bringing AI to the edge and making sure that our customers can run AI models, including large language models, on their PCs and across the rest of the portfolio to take advantage of them at a lower cost, with higher privacy and security, and faster. That’s the strategy we have,” he said.

In his keynote, Lores talked about how the AI landscape is changing, including software development, technology, and the expectations of consumers. “There is a huge business opportunity that is going to be open to all of us to help our customers build these models,” he said, adding that the innovation will start on the commercial side but will eventually extend to the consumer side as well.”

(Disclaimer: The writer is in Nashville, Tennessee, attending the Amplify conference at the invitation of HP.)

Anuj Bhatia is an Assistant Editor at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle. Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University. Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include: Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech. Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture. Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups. Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech. Authoritativeness & Trust Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape. Find all stories by Anuj Bhatia here. You can find Anuj on Linkedin. ... Read More

 

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