Motorola says it is betting big on 4G in India and the Moto E’s 4G versions was received very well in the country. In an interaction with IndianExpress.com, General Manager Motorola Mobility Amit Boni said that as networks grow and 4G becomes more mainstream, they will make 4G access easier on Motorola devices.
When asked about the rise of Chinese brands like Xiaomi in the Indian market and whether it meant more competition for the Motorola, Boni said this is nothing new. “In terms of the intensity of the new competition, I would not say I am entirely convinced. The numbers have been well for Motorola in both 2014 and 2015,” he said. “However we are mindful of the competition and it does keep us on our toes.”
While the Moto E might not offer mind-boggling specifications like some of the newer brands such as Xiaomi’s Redmi 2 on their budget devices, Boni said that their phones stand out thanks to “top of the line research and development from Motorola.”
“We offer devices that are going to last. It’s also fashion statement for users. Customers are willing trade off specs for a better overall experience,” Boni said.
He also disagreed that pure Android was starting to get boring and said that, “Customers all over, not just in India love the pure Android experience. It’s fast, uncluttered and keeps the device working smoothly, so I don’t agree that pure Android will get boring.” Xiaomi for instance runs its customer MIUI 6 on its devices, while Yu Yuphoria recently launched with CyanogenMod, another highly customisable form of Android.
On how the whole Motorola, Lenovo equation was playing out, Boni said that the two brands are part of same family but have a different approach.
“With both brands combined, we have a market share of 6-7 percent right now. We are now looking at the remaining market seriously,” he said.
Boni also disagreed that the Motorola was a budget brand. “We are not just a budget brand. Most people don’t know, but the Moto Turbo was never supposed to come to India. It had the maximum number of Google Search hits in India after US and that’s why we brought the Moto Turbo to India,” be pointed out. The Moto Turbo is priced at Rs 41,990.
Recently, Motorola also launched its first Moto flagship service centre in India and introduced the Moto Van for service on the wheels in Delhi. “We want to show to the customer that our relationship does not end once they buy the device, but continues well after the sale. We have over 160 service centres and plan to introduce the Moto Vans in more cities,” said Boni.