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Apple’s Phil Schiller on Twitter: Two iPhone devices, not two iPhones

Apple doesn't want you to pluralise its products. Apple's head of marketing Phil Schiller took to Twitter to remind everyone of this rule.

By: Tech Desk | May 1, 2016 2:10:55 pm
Apple, Apple iPhones, Apple iPhone offers, Apple Plural, Apple plural products, Phil Schiller twitter, Phil Schiller Twitter, Apple tweets, technology, technology news Two iPhone devices, not iPhones, says Apple’s head of marketing Phil Schiller.

Apple doesn’t want you to pluralise its products. So instead of saying two iPhones, or two iPads, the ideal Apple way to go with is ‘two iPhone devices, or two iPad devices.’

So why all this confusion?  Well Apple’s head of marketing Phil Schiller went on Twitter to remind everyone of the sacred rule that was being broken by pluralising their product names. So, according to Schiller, when we said “Apple launches new iPhones, iPads” or “Apple’s latest Macs come with updated processors,” we were wrong. We, being pretty much everyone in the world.

Apparently the debate over iPhones, sorry iPhone devices, started when Benedict Evans shared a podcast link with “iPads Pro,” in the caption. At some point, Schiller jumped in and corrected everyone.

Check out his tweets below:

Of course while Schiller insists we need not pluralise Apple products, as some pointed out on Twitter, Apple’s own press releases are pretty casual about this rule. Most of the press releases refer to iPhones, iPads and Macs.

Check out one such tweet below

Schiller might say that iPhones or Macs sounds wrong, but hey even the company’s own PR team is clueless about this. For now, we’re sticking with iPhones and Macs.

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