Apple Store online goes live in India with a host of new services to meet consumer demand and also help them make the right choices. The online store brings along a unique experience for consumers by delivering services like product customisations, packaging, trade-in exchange offer, counselling sessions and more.
Apple showcases all its products in the store including the very recently announced iPads and Apple Watch Series 6 and Watch SE. The pricing remains the same for all products. All financing and EMI options are also available, along with a trade-in programme within the online store.
Apple confirmed that due to the Covid-19 pandemic there’s no cash on delivery available for now. Probably, that is mode of payment will be available once things get back to normal. The company also claims that all orders will be delivered in a contactless manner.
For logistics, Apple has partnered with Blue Dart. Apple promises to deliver products for free within 24 to 72 hours from the date of purchase. The deliveries, however, also depend on the remoteness of the location.
To start with, Apple will cover up to 13,000 PIN codes across the country and should add more codes to the list in the days to come. Given the tough times, the deliveries could be impacted due to local lockdown rules due to the Covid-19 pandemic which has been the case for many online e-commerce platforms.
With the online store Apple wants to deliver a unique customer experience to customers. Experts will understand customers’ requirements and then help or guide them to choose the right product that meets their needs. Not just that, the experts at the online store will also guide customers to set up the product and run it smoothly.
Apple is also offering Trade-in service for easy exchange of any eligible smartphone for instant credit towards a new iPhone.
Interestingly, once the product is purchased customers will also be able to book a free 30-minute counselling session with experts at Apple to get all their queries answered. The Apple online support is available in English while phone support is available in Hindi as well as English.
Apple also introduces a special student pricing in India for Mac and iPad to encourage online classes amid the pandemic. In addition, the tech giant s also offering discounts on accessories and Apple Care+ benefits, an extended warranty programme with two years of technical support and also accidental damage cover.
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