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Apple is raising TSMC chip orders to meet strong iPhone demand

Apple has asked chipmaking partner TSMC to increase its output of A-series processors this quarter to satisfy higher-than-anticipated iPhone demand.

By: Bloomberg | Published: January 22, 2020 10:40:01 am

apple chipmaker tsmc, apple iphone demand, tsmc

Apple wants TSMC to increase A-series chip production to meet demand. (Image: Bloomberg)Apple Inc has asked chipmaking partner Taiwan Semiconductor Manufacturing Co to increase its output of A-series processors this quarter in order to satisfy higher-than-anticipated iPhone demand, people familiar with the company’s plans said.

The iPhone 11 and 11 Pro models were well received on their debut in the fall and their sales in China have been particularly strong, outselling 2018’s releases in a market that has otherwise been shrinking. Even without fifth-generation wireless networking, iPhone demand has been outperforming the market and Apple’s expectations, and the company asked assembly partners to increase their production of the latest generation.

The most affordable iPhone 11 model, equipped with an LCD screen, was a particular driver for the increased demand, one person said.

Along with the popularity of existing models, Apple’s business with TSMC is also set for a boost from an imminent iPhone SE successor, a low-cost model that will begin mass production in February ahead of an official unveiling as soon as March, Bloomberg News reported. It will be built around the same processor as the iPhone 11 generation.

Apple’s low-cost iPhone could launch in March 2020, to enter mass production next month

TSMC spokeswoman Nina Kao said the company doesn’t comment on its business with any specific customer. An Apple spokeswoman declined to comment.

The Taiwanese chipmaker recently reported earnings above most analysts’ expectations and it forecast another good quarter ahead. Though it faces potential headwinds from the threat of tightening U.S. sanctions on key customer Huawei Technologies Co., analysts believe additional demand from Apple and Advanced Micro Devices Inc. will replace any potential Huawei drop-off.

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