4 min readNew DelhiSep 9, 2025 10:15 PM IST
First published on: Sep 8, 2025 at 06:00 PM IST
Apple iPhone 17 Series Launch Date, Time, Live Streaming: The most important day of the year for Apple loyalists is almost here. It is the day the tech giant unveils its new lineup of iPhones, which will be one of its key revenue drivers at least for the next 12 months. This year’s annual autumn hardware launch has been teased with the tagline ‘Awe Dropping’, though the company has offered little clue as to what it may actually signify. Here is what you need to know about the iPhone 17 launch event.
Apple iPhone 17 Series Launch Event Today: What to expect at ‘Awe Dropping’ event today in India
Date and time
Apple will be hosting the iPhone 17 launch event on Tuesday, September 9, at 10AM Pacific Time (10:30PM IST). The company is hosting an in-person event at Apple Park in Cupertino, California, US. It remains to be seen whether it will be a live or pre-recorded presentation. For those who want to watch online, you can visit Apple.com, the Apple TV app, or the company’s official YouTube channel to tune into the livestream of the iPhone 17 launch.
What to expect
There have been several rumours about the iPhone 17 in the weeks leading up to the event. Here’s what you can expect at the launch event. Apple is expected to release four new iPhone models, as it has in recent years. There won’t be any groundbreaking features, with the base iPhone 17 likely to look virtually the same as last year’s model, featuring only minor internal hardware upgrades. However, the Pro models, the most premium iPhones, may get a redesigned back, with a camera bump that more closely resembles the pill-shaped design of Google’s Pixel. Both Pro models are also expected to receive upgraded cameras.
A possible new addition to the iPhone lineup this year could be the iPhone 17 Air, which may replace the Plus model. This slimmed-down iPhone is expected to feature an ultra-thin design, similar to Samsung’s Galaxy S25 Edge, measuring just 5.5mm in thickness. The company is also expected to launch the Apple Watch Series 11, a high-end, enthusiast-level Watch Ultra 3, and an affordable SE model. New AirPods 3 earbuds are also on the way.
Note, all new Apple products launched on Tuesday is likely to be shipped with the latest iOS 26 operating system with ‘Liquid Glass’ design language, that was first unveiled at Apple’s annual worldwide developer conference All new Apple hardware will be shipped with a brand-new software experience. Cupertino first teased iOS 26, the operating system that powers the iPhone, with a new “Liquid Glass” design language at its annual developer conference.
Why it matters
Analysts will be closely watching the pricing of the new iPhone 17 lineup to see if Apple decides to raise prices amid supply chain and geopolitical uncertainties.
Apple is also expected to manufacture all four iPhone 17 models in India, a first for the company, as it seeks to reduce its dependency on China. The iPhone maker recorded over $9 billion in annual sales in India alone during the last fiscal year, according to a report by Bloomberg. A bulk of those sales came from the company’s flagship iPhone, which accounts for 7 per cent of India’s smartphone market, according to data from Counterpoint Research. However, demand for Macbooks in India has also risen substantially, as per the report.
Apple Keynote Event 2025 Live Streaming: Apple is expected to release four new iPhone models. (Image: Apple) 
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