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Apple fast closing in on wearable device maker Fitbit

Apple shipped 3.6 million Apple Watches in the second quarter of 2015, just behind Fitbit's 4.4 million.

By: Reuters |
August 27, 2015 7:54:23 pm
Apple, Apple Watch, Fitbit, wearables, Apple vs Fitbit, werables market leader, IDC, technology news Apple shipped 3.6 million Apple Watches in the second quarter of 2015, just behind Fitbit’s 4.4 million

Apple which launched the Apple Watch in June, is within striking distance of leader Fitbit Inc in the wearable devices market, market research firm IDC said.

Apple shipped 3.6 million Apple Watches in the second quarter of 2015, just behind Fitbit’s 4.4 million wearable fitness and health trackers, IDC said.

The Apple Watch, which sports many health-related features and apps, is seen as the biggest rival to Fitbit’s trackers.

Shipments of wearable devices more than tripled to 18.1 million units in the second quarter, IDC said.

“It’s worth noting that Fitbit only sells basic wearables – a category that is expected to lose share over the next few years, leaving Apple poised to become the next market leader for all wearables,” the IDC report said.

Fitbit Inc’s stock market listing in June got a rousing response from investors, with shares jumping as much as 60 percent. They closed at $38.40 on Wednesday, nearly double their IPO price.

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