Apple buys augmented reality display startup Akonia Holographics

Apple, seeking a breakthrough product to succeed the iPhone, is said to be prepping to ship an AR headset or device as early as 2020.

By: Bloomberg | Published: September 2, 2018 6:48:06 pm

apple, apple augmented reality, apple AR headset, apple AR device, Akonia, akonia holo mirror technology, Amazon, Google, Apple, Akio Holographics Apple acquires Akonia Holographics LLC, a six-year-old maker of displays for augmented-reality glasses

Apple Inc. has acquired Akonia Holographics LLC, a six-year-old maker of displays for augmented-reality glasses, as the iPhone-maker explores a foray into the burgeoning field. Apple, seeking a breakthrough product to succeed the iPhone, is said to be prepping to ship an AR headset or device as early as 2020.

Akonia’s “HoloMirror” technology is designed to project full-colour images onto the transparent glass lenses of augmented-reality headsets, according to its website, a capability that will dovetail with the US giant’s own efforts. Apple confirmed the deal, first reported by Reuters, via the typical statement it uses to verify acquisitions of smaller startups.

Also Read- Apple iPhone XS launch on September 12: Here are all the questions we are seeking answers for

While virtual reality immerses the user in a digital world, augmented reality is intended to overlay visuals and data onto the real one; allowing users, for instance, to look up details on objects and buildings in their field of view, or a mechanic to scan repair instructions.

It’s been touted as having wider mass-market appeal than VR, and Apple Chief Executive Officer Tim Cook has talked up its prospects on several occasions. The US giant will have to contend however with a number of rivals, including Amazon.com Inc. and Google, also exploring future applications for the nascent technology.

For all the latest Technology News, download Indian Express App

Advertisement
Advertisement
Advertisement
Advertisement