Amazon has introduced a localised Hindi user interface for Prime Video, its on-demand video streaming service in India. While the US-based e-commerce giant brought content in six Indian regional languages including Hindi, Tamil, Marathi to the service, Amazon has now added support Hindi user interface along with search, navigation and customer support in the regional language on Prime video app and desktop site as well.
With this initiative, Amazon Prime Video users who wish to search for content in the Hindi language can now do so with the new interface. Further, they can navigate, add their favourite content to the wishlist, manage their account information, payments and get customer support in Hindi. To enable the new Hindi interface all they need to do is open the Prime Video app or PrimeVideo.com head to Settings and then select Hindi language option. The localised Hindi User interface is available both on iOS and Android platform. The option once selected it will be saved for ‘future usage,’ however, users can change and control the language preference whenever they want and can set different language options for each device.
To recall, Amazon Prime Video made its debut in India in 2016. With a yearly subscription of Rs 999, Amazon provides ad-free movies, TV shows, stand-up comedy and even exclusive deals for the Prime members. While the leading e-retailer is taking steps to bring regional content for its viewers in India its rival Netflix is also trying to brace on Indian original content to attract new consumers.
While Amazon Prime Video has begun offering ‘regional dubs’ of popular Hollywood movies it has dubbed Hindi Original ‘Inside Edge and Breathe’ in other regional languages as well. The on-demand video service is all set to release a new thrilling Indian drama Mirzapur. Amazon Prime Original series that cast actors like Pankaj Tripathi, Ali Fazal and Vikrant Massey as key roles will start streaming on November 16.