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Amazon Prime in India: Flipkart’s former Chief Product Officer calls it ‘Killer Feature’

Amazon Prime announcement takes in India when Flipkart and Myntra have bought Jabong, a major e-commerce retailer.

By: Tech Desk | Updated: July 26, 2016 12:19:19 pm
 Amazon Prime, Amazon Prime India, Amazon Prime India reaction, Flipkart, Punit Soni, Punit Soni Amazon comment, Flipkart CPO, Flipkart buys Jabong, Jabong-Myntra deal, Punit Soni on Amazon Prime, technology technology news Amazon Prime is now out in India and Flipkart’s former CPO Punit Soni calls it a killer feature.

Amazon Prime is finally out in India. Amazon Prime offers free and fast delivery on Amazon-fulfilled products, and is a yearly subscription, currently priced at Rs 499. Amazon Prime’s full price will be Rs 999 in India, although the company has not given any word on when this price will be implemented.

Amazon Prime marks an important step for the e-commerce giant’s investment in India, and shows just how serious the company is about gaining in the country. Amazon Prime’s India launch also takes place at a day when Flipkart and Myntra just announced they were buying out Jabong, a major clothing e-commerce player in India. With Flipkart, Myntra and Jabong now part of one group, their combined gross merchandise value (GMV) is sure to get a solid boost.

Flipkart and Amazon’s rivalry in India is something that is keenly watched, and given the two big announcements today, reactions around each will be closely observed. Interestingly, Flipkart’s former Chief Product Officer Punit Soni, who quit the company this year, took to Twitter to talk about Amazon Prime and why it’s such a valued service.

Soni wrote on Twitter, “Amazon nailed it with Prime. Nothing like a high value loyalty service to keep your users. Killer feature. Great products take time and patience. Amazon launched Prime in 2005. 11 years of iteration and sticking to the plan.” The ex-Google and Flipkart executive also went on to add that if he had to invest all his money in one company today, it would be Amazon. He wrote, “If I was forced to invest all my money in one company today, it would be Amazon. Killer instinct, incredibly long view, deep product/tech.

He added, “You gotta come to the US market to see Amazon’s dominance. Regardless of India where the jury is out, Amazon is the stock to buy!

At Flipkart, Soni was believed to be pushing for an ‘app-only’ strategy, and it was something that was applied with Myntra, but was not quite successful. Soni’s comments are interesting because he was Flipkart’s Chief Product Officer till April this year.

WATCH VIDEO: Amazon Prime Is Now Out In India All You Need To Know


Also read: Amazon Prime now in India: Here’s how it compares with Flipkart First

Soni then went on to tweet about Myntra as well saying it was poised to win in India. His tweet around Myntra reads, “In India, if there is one place where there is a guaranteed win: it’s Myntra. They will kill it. They are the big winners.” He then praised Myntra’s current CEO Ananth Narayanan, and said the brand has “a killer game” and will dominate mid and high fashion game in India, which should not be too difficult now given Myntra is the lead buyer in Jabong.

Check out Punit Soni’s tweets below

Amazon Prime promises free shipping for anything they order with no price cap as well as free one-day and free two-day delivery. Same delivery will cost Rs 50 for Amazon Prime customers, which is lower than Flipkart’s Rs 70 for its Flipkart First subscribers. But more importantly, Amazon Prime Video is also coming to India soon, and this means subscribers will eventually get access to original and exclusives shows, latest movies on the website.

The content deal is something no other e-commerce player is currently offering, which gives Amazon the edge in India for now.

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