Amazon’s Prime Day sale which was recently held during July 15-16 was the company’s biggest ever two-day event for its subscribed customers, according to the company. The two-day sale surpassed its previous edition and all other two-day sales period, claimed Amazon, with phones like iPhone XR, OnePlus 7 Mirror Blue, Redmi Y3 and Galaxy M40 proving to be the best-selling mobiles.
In terms of unit sales, Xiaomi was the top-selling smartphone brand by unit sales. The Redmi Y3 was the highest selling smartphone on Amazon India. Amazon said in a press statement that top-selling mobiles included Apple iPhone XR, OnePlus 7 – Mirror Blue, Samsung Galaxy M40 in the Cocktail Orange colour, Oppo F11 Pro in Waterfall Gray, Samsung Galaxy M30 and M20, LG W30.
The company also claims Prime Day was the biggest ever event for Amazon devices with Echo Dot and Fire TV Stick with Alexa Voice Remote being the top sellers. Fire TV Stick was the top-selling deal across all categories during the Prime Day sale.
Apart from the Amazon devices, the other top-selling products included Syska 9-Watt Smart LED Bulb compatible with Amazon Alexa, BoAt Rockerz Sports Bluetooth Wireless Earphone and Godrej Aer Pocket Bathroom Fragrance.
More than twice the number of Amazon customers had signed up for Prime membership during the announcement of the event period compared to the previous year. Over 40 per cent of the new members came from outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch and Chittoor.
Among consumer electronics, headphones, Bluetooth speakers and cameras were the most purchased products. In this category, the top-selling brands were Mi, BoAt, Boult, JBL and Sennheiser. Xiaomi was the top consumer electronics brand in terms of unit sales, the e-commerce giant said.
According to Amazon India, small and medium sellers saw their sales volumes increase 67 per cent over the previous Prime Day sale. Kalahaat artisans witnessed an increase in their sales volume by close to 150 per cent and Launchpad sellers experienced a jump of over 65 per cent on-year from the last Prime Day sale.
“Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers,” Amit Agarwal, SVP and Country Manager, Amazon India said in a press statement.
Apart from shopping, Amazon Prime members also watched Prime Video in over 4,000 cities and towns across India. Prime Music saw the highest number of listeners in the week leading up to Prime Day, the company said.