Diwali is undoubtedly the most celebrated festival in India. With families getting together, shopping, eating, praying and making merry, it is a festival that everyone looks forward to.
But with the surge in nuclear families and generational shifts, Diwali is losing its relevance in all the major metros. However, it is still very much relevant and revered in the small-town localities pan India.
In these small-town Mohallas, Diwali opens many avenues for characters of all kinds. The uncle leaves no stone unturned to ensure his house looks the brightest, the aunty who churns out lip smacking delicacies to impress her peers, the society stud trying to woo the girl he likes and the prankster kid who bursts crackers to annoy his neighbors. These characters make the spirit of Diwali even more endearing.
Havells took the essence of the everyday small town Mohalla and brought it to life for the online world to see. It opened the doors of Tyohaarpur – the first ever digital Mohalla, inviting everyone for a glimpse into this quirky and relatable world.
Creating characters, some eccentric, some funny and some downright relatable, they put out stories of how they were preparing for Diwali in their own unique way. Their light-hearted banter and interaction was showcased through Facebook and Media stories. The users were asked to tag as many people who shared a similar personality.
Here’s a sneak peak of what happened on Facebook – https://www.facebook.com/Havells/
Speaking about the campaign, Amit Tiwari, Head of Marketing, Havells, said, “Tyohaarpur plays on the insight that people gear up for the biggest festival of India in similar manner across our entire nation.
The beauty of Diwali truly lies in the preparations leading up to it and through this campaign we have tried to rekindle that on the Digital platform, for the viewers to enjoy.”
About Havells India Limited
Havells India Limited is a leading Fast-Moving Electrical Goods (FMEG) Company and a major power distribution equipment manufacturer with a strong global presence. Havells enjoys enviable market dominance across a wide spectrum of products, including Industrial & Domestic Circuit Protection
Devices, Cables & Wires, Motors, Fans, Modular Switches, Home Appliances, Air Conditioners, Electric Water Heaters, Power Capacitors, Luminaires for Domestic, Commercial and Industrial Applications.
Know more here: https://www.havells.com/