LeEco (formerly LeTV) has sold 70,000 Le 1s smartphones in just 2 seconds. A groundbreaking flash sale record just achieved by multinational internet technology giant LeEco on February 2nd at 1200 hours on Flipkart. Prior to the flash sale, the registration number had reached a record high of 605,000. These are new benchmarks created by any mobile brand in India thanks to the brand’s international stature, attractive price and amazing features.
The history LeEco just created is about three incredible records. The largest number of phones sold out in a single flash sale, the shortest ever time for sale of such a large number of phones, and the highest presale registration number. These are groundbreaking records made ever by any mobile brand in India thanks to the LeEco’s international stature, the very attractive price and amazing features.
LeEco’s launch was much awaited by many in the country and even credited by media as “LeEco Phenomenon” thanks to the company’s constant innovations and market disruptive policies. The company officially entered India on January 20th by holding one of the largest launch events in the country attended by over 1,000 guests, including high profile industry top honchos and media.
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s, the latter popularly referred to as “flagship killer”, expected to capture a significant share of the massive middle-class market with its attractive price and superb specifications. Consumer response has validated the popularity of Le1S. Within 24 hours of the launch event, the registration for Le 1s exceeded 1 lakh, and in 5 days, moved upto more than 3 lakhs and within 10 days soared to more than 5.3 lakhs on Flipkart, and the final pre-sale registration number touched an astounding 605,000, setting a string of new records in the industry.
“I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they’ll have a great experience in using our products,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
Echoing a similar sentiment, Ankit Nagori, Chief Business Officer at Flipkart said, “I am amazed by the numbers. This sales figure is a new milestone and sets a benchmark for all other brands in the industry. For a new entrant like LeEco this is really a commendable achievement.”
And those who could not buy a Le 1s at the Feb 2 flash sale, there is good news – the next flash sale for Le1s on Flipkart is on Feb 9th. Registrations will commence at 18.00 hours on Feb 2nd. Since there will be no roll -over of existing registrations, whoever registered earlier but could not buy, would need to register afresh.
At a price only Rs 10,999, Le 1s has a metal unibody, a world’s first mirror-surface finger scanner, and a 5.5″ FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.
Another outstanding feature is the phone’s fast charging technology, which means a 5- minute quick charge allows for 3.5h talk time. Business people need never worry about the phone running out of charge during busy days.
And buyers of this phone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.
Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
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