So why has Zomato announced a separate app for food ordering? According to a blogpost by Zomato,
the reason is simple, “More focus = less clutter = better UX.” In short, two different apps will mean less clutter on the main Zomato app page for each restaurant and a neater app which a lot of users might appreciate.
The blogpost says that two separate apps is better because each is suited to “solving the problems” a customer faces. The post reads, “For example, tracking your Order Status in the Zomato restaurant finder app requires a few taps; on the Order app, it gets its own tab.”
Zomato’s post adds that by “Unbundling” the online ordering and search processes, the company will be able “to devote attention to both apps independently, iterate quickly, and push updates for either one as required.”
The Zomato restaurant finder app and Zomato Order app will be linked to one another. The post notes, “if you’ve found a place you want to order from on the restaurant finder app, a single tap will take you to that restaurant on the Order app, and you can proceed to add items to your cart. Once done, a single tap will take you back to the restaurant finder app.”
Zomato recently introduced the food ordering option. It should be pointed out that Zomato is not the actual delivery platform unlike an app like Food Panda but rather is facilitating the connection between a restaurant and a user.
According to Zomato, the restaurant has to manually accept each order from a user before it is processed and the logistics of the delivery are handled by the restaurant itself. More recently Zomato teamed up with the taxi-booking app Uber which allows customers on Zomato to book a cab to the restaurant where they plan to dine.
With a separate food ordering app, Zomato has shown that it intends to keep food search and food ordering as separate products. What remains to be seen is if users will sign up for two apps and whether they would like juggle back and forth between these two.