Global video-sharing website YouTube has unveiled a new chat feature called ‘native sharing’ through which users can converse with others via text, photos, and links inside the YouTube mobile app.
One can even share a video with friends and chat about it directly with this new feature in the app, the Verge reports.
The California-based company has included the feature in the app in a bid to increase the amount of videos shared by users in the app itself.
YouTube was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for $1.65 billion.
YouTube now operates as one of Google’s subsidiaries. The site allows users to upload, view, rate, share, and comment on videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media video.