Tweets are “essentially SMSes” and this makes Twitter the most mobile-optimised Internet platform. And the micro-blogging platform is now leveraging this to promote Narendra Modi’s Digital India Initiative by launching Twitter Samwad, a service that lets leaders and government agencies communicate with the people through tweets and SMS. The initiative was launched by Modi and will initially have 16 partners, including him.
Lets deepen our connect! Give a missed call on 011 3006 3006 & get my Tweets on your mobile as SMS.
— Narendra Modi (@narendramodi) March 24, 2015
Twitter CEO Dick Costolo, who was in New Delhi for the launch, said the initiative was custom-built for the world’s largest democracy and will enable the citizens to be the first to know about new government actions. Costolo said Twitter’s business in India was just getting started. “We initially entered the market through resellers, but have started building a local sales team,” he said. Twitter, he added, would continue to invest in language support to make the platform accessible to more people.
Great meeting with @narendramodi this afternoon in Delhi! pic.twitter.com/yyByArfSMR
— dick costolo (@dickc) March 24, 2015
On Tuesday’s Supreme Court order quashing Section 66A of the IT Act, Costolo said he could make out that there was a lot of local excitement on the ruling. “We have a great reputation as a company to defend and respect user voices,” he said, adding that on the platform it had now become easier to moderate and harder for the abusers.
Costolo said the future for the platform appeared to be in native video and live native broadcasting with no lag. He said there was an increasing realisation that Twitter needs to curate and organise content for users.
Asked if the conversation on Twitter is what they had imagines initially, he said: “Though I was not initially involved with Twitter even though I knew the founders well, all of us acknowledge that we never imagined where our users would take the platform. We are continually impressed, delighted and surprised by the way they are using it.”
Here’s how Twitter Samvad will work for users:
● Users will have to give a missed call to each of the numbers listed above to follow each of their Twitter accounts. For example, for Prime Minister Narendra Modi, the number is 011 3006 3006.
● Immediately after placing the missed call, users will start to receive a curated set of Tweets throughout the day keeping them in touch with leaders and government agencies.
● In case of emergency or urgent public announcements, account owners (leaders, government agencies, disaster management cell) can instantly send an update on a given situation to all registered users.
List of a 16 government partners who are participating in the launch of Twitter Samvad
|
Accounts |
Description |
Phone Number |
|
Personal account of Indian Prime Minister, Shri Narendra Modi |
011 3006 3006 |
|
|
Official account of the Prime Minister of India, Shri Narendra Modi |
011 3006 3007 |
|
|
Official account of Additional Directorate General of Public Information, IHQ of Ministry of Defence |
011 3049 6116 |
|
|
Official account of the Ministry of Railways |
011 3049 6222 |
|
|
Personal account of Anandiben Patel, Chief Minister of Gujarat |
011 3049 6050 |
|
|
Official account for the Chief Minister of Karnataka, Siddaramaiah |
011 3049 4737 |
|
|
Official account for Mr. M N Reddi, IPS, Commissioner of Police, Bengaluru City |
011 3049 5141 |
|
|
Official account for Bengaluru City Police |
011 3049 5242 |
|
|
Official account for Bengaluru City Traffic Police |
011 3049 5464 |
|
|
Personal account of N Chandrababu Naidu, Chief Minister, Andhra Pradesh, |
011 3049 5767 |
|
|
Official account of Chief Minister of Telangana, Kalvakuntla Chandrashekar Rao |
011 3049 5868 |
|
|
@YadavAkhilesh |
Personal account of Akhilesh Yadav, Chief Minister of Uttar Pradesh |
011 3008 3380 |
|
Official account for the Government of Uttar Pradesh |
011 3049 6353 |
|
|
Personal account of Nitish Kumar, Chief Minister of Bihar |
011 3008 2828 |
|
|
Personal account of Mamata Banerjee, Chief Minister, West Bengal |
011 3008 3333 |
|
|
Official account of Ministry of External Affairs, India, Syed Akbaruddin |
011 3049 5969 |
