Within a week of WhatsApp launching its Stickers for Android and iOS users with support for third-party packs as well, we have started seeing a flurry of local content come into the platform. In November, Kerala Piravi stickers commemorating the anniversary of the state’s formation became an instant hit on one of the world’s largest messaging platforms which has its largest base in India with 125 million users.
WhatsApp has not included native support for stickers just yet, which are available for beta users within app called ‘Malayalam WhatsApp Stickers’. Jose Varghese, co-creator of the app, told indianexpress.com that it was only submitted to Google Play Store on October 31, but has been downloaded about 43,000 times. As of now, only WhatsApp beta testers can add these stickers to their app. “Once the WhatsApp release the public version it will be accessible for public, but we cannot say when as that’s fully with WhatsApp,” said Varghese.
Malayalam WhatsApp Stickers includes an option to add its stickers to the WhatsApp app. The app has over 200 stickers currently, with support for close to 300 stickers coming soon. The company plans to add more stickers in different languages next week, though the current priority seems to expand more for users in Kerala. It also includes a series of stickers around superstar Mohanlal.
WhatsApp released its own sticker packs last week with stickers like smiling teacup, crying broken heart and more. However, festival-specific stickers in regional languages seems to be getting more popular on the platform, which is one of the most sought after platforms to exchange wishes, etc on festivals. On Diwali in 2016, a total of 8 billion messages were shared on the platform only second to 14 billion messages sent on December 31 last year.