Follow Us:
Monday, June 27, 2022

WhatsApp Status to start showing advertisements next year: Report

WhatsApp Status, which has 450 million users globally, will use Facebook's native advertising system.

By: Tech Desk | New Delhi |
Updated: August 3, 2018 11:40:31 am
WhatsApp, WhatsApp Status, WhatsApp Status ad, ads in WhatsApp Status, WhatsApp advertisements, WhatsApp ads in Stories, WhatsApp news, Facebook news WhatsApp Status, which has 450 million users globally, will use Facebook’s native advertising system.

In a move to monetise its 1.3 billion users worldwide, WhatsApp will start showing advertisements in Status from next year, Wall Street Journal reported. In addition, Facebook is looking to use WhatsApp Business as a major source of revenue and the company could introduce new types of ads for users to directly connect companies for customer-service queries. WhatsApp Status, which has 450 million users globally, will use Facebook’s native advertising system.

And while WhatsApp chats will continue to be end-to-end encrypted, the report notes that the companies could “potentially store” their chats with users in a “decrypted state” to help retain advertisers. Notably, Instagram shows advertisements in Stories and the same model could be used in WhatsApp Status as well. Both Instagram Stories and Status allow users to upload media, text, etc that disappear in 24 hours.

The development comes as Facebook reported sluggish growth and revenue in the second quarter. According to a report in AP, analysts attributed the user growth shortfall largely to European privacy rules that went into effect in May. In the second quarter, Facebook’s user base reached 2.23 billion monthly active users. Though the social media giant has the same Stories feature for its app as well, the format was not as profitable as that on Instagram and WhatsApp.

Also read: WhatsApp opens up chat API for business, will charge money from firms

Best of Express Premium
ExplainSpeaking: The economics of abortionsPremium
GST Council to vet verification plan for high-risk taxpayersPremium
Make Sanskrit compulsory from Class 1, RSS tells Gujarat govtPremium
Ashutosh Varshney writes: Backsliding in AmericaPremium

In related news, WhatsApp has started opening up its business API to help people and businesses communicate with each other. WhatsApp Business, which was launched in January this year, has three million users. The announcement was made by Facebook CEO Mark Zuckerberg during the company’s Q1 2018 earnings call. Uber,, and MakeMyTrip are among the early partners for the service.

Express Subscription Do not hit the wall, subscribe for the best coverage out of India starting at just $5 per month

📣 Join our Telegram channel (The Indian Express) for the latest news and updates

For all the latest Technology News, download Indian Express App.

  • Newsguard
  • The Indian Express website has been rated GREEN for its credibility and trustworthiness by Newsguard, a global service that rates news sources for their journalistic standards.
  • Newsguard