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WhatsApp Business app: What is it, how does it work and why you should use it?

WhatsApp Business is a free to download (Android/iOS) app that's designed for small business owners. Here's how it works, and why you should download the app to grow your business.

By: Tech Desk | New Delhi |
Updated: April 14, 2020 12:12:25 pm
WhatsApp, WhatsApp Business, WhatsApp Business how to download, WhatsApp Business features, WhatsApp vs WhatsApp Business WhatsApp is available for free via App Store and Google Play Store.

WhatsApp, the popular messaging app in India and around the world, has billions of active users. Being the most popular messaging platform, WhatsApp also offers umpteen number of opportunities for small businesses to grow.  That’s where WhatsApp Business comes in. The whole idea of WhatsApp Business is to have a separate version of WhatsApp connecting businesses and consumers. The app is designed to make small businesses communicate with customers and manage their orders.

What is WhatsApp Business?

Broadly speaking, WhatsApp Business is designed for small business owners. Through WhatsApp, you can create a business profile to share important information such as website and email address. You can use WhatsApp Business to create a catalog to show your products. If you run a cupcake business, you can message customers, send them updates about new varieties of cupcakes and answer their queries on WhatsApp Business. Plus, you will be able to respond to customers very easily via quick replies, greeting messages, and away messages.

What is the difference between WhatsApp and WhatsApp Business?

Look, WhatsApp and WhatsApp Business are two separate apps. Even though they look similar, both apps are different in nature. While WhatsApp is a messaging app that’s meant to keep you in touch with friends and family, WhatsApp Business is a platform to promote your business. The latter app allows you to use WhatsApp to communicate with your customers and grow your brand.

The difference between the two apps also comes in the form of features. Some features are common across both apps but the WhatsApp Business gets special features like setting up business profiles, and business messaging tools.

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How to make an account on WhatsApp Business?

*Download and install the App and Continue.

*Enter your Phone Number.

*Verify your Phone Number through OTP.

*Choose the Name and Kind of Business.

*You are ready with a WhatsApp Business Account.

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