Twitter has launched Promoted #Stickers which allows brands to create and promote custom stickers for users. Brands can design four to eight stickers that will appear in the Twitter #Stickers library. “Promoted #Stickers are live! Design custom stickers that add creativity to a person’s photos,” says a tweet on the Twitter Advertising page. Twitter says that brands can create stickers like accessories and other props for users to add their own photos. “Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale,” said Ilya Brown, Head of Product, Brand & Video Ads at Twitter.
Pepsi has already partnered with Twitter to secure featured placement in the #Stickers library in ten countries across five continents. Pepsi #Stickers will be available in Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates and the United States. Pepsi will share close to 50 custom stickers under its global PepsiMoji campaign. “This campaign marks the largest partnership between Twitter and Pepsi to date,” said Brown.
Users can share their photos with a brand’s sticker with their followers. “#Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker,” Brown added. Twitter’s promoted #Stickers are only available for select marketers with a managed account globally.
Twitter unveiled #Stickers last month for Android and iOS users. Users can add stickers to their pictures in order to make them more fun and engaging. Twitter’s Stickers are very similar to those on Snapchat. Just like Snapchat, these stickers appear when a person is sharing a photo on the Twitter’s mobile app. The stickers can can be placed at various points in a pictures. The Snapchat-like feature was introduced as growth has stalled for the platform. Twitter’s user base rose just 1 per cent in this quarter, and stood at 313 million average monthly active users in the second quarter.