Yahoo-owned Tumblr has decided to go live. Tumblr will however, not serve as another live-streaming platform like Facebook and Twitter. Instead, it will integrate third-party live streaming services like YouTube, Kanvas, YouNow and Upclose to its platform to give users more variety.
Starting today, Tumblr users will be able to post live videos from the app of their choice (You Tube, Kanvas, YouNow and Upclose). “Live video works just like any other post,” said Tumblr in a blog post.
When a video is live, it is pinned on top of the feed, and other people will start seeing it as well once it gets re-blogged. It becomes a regular video post after the live stream is over.
- Wimbledon 2018 semi-final Tennis live: How to watch Rafael Nadal vs Novak Djokovic live stream online on Hotstar, Jio TV and Airtel TV
- Another Sarahah? Sayat.me allows you to get anonymous ‘feedback’ from friends
- Instagram video chat, custom AR filters, Explore tab are here: Here’s how to use
- Instagram launches IGTV, a standalone app for long-form videos
- FIFA World Cup 2018 Live Streaming: Watch football matches on JioTV, Airtel TV and Sony Liv on mobile
- FIFA World Cup 2018: Top apps for scores, highlights and livestream options
Tumblr users can choose the platform from a number of options to post a live video; unlike Twitter and Facebook.
Tumblr users need to give access to their camera and microphone to the app in order to live-stream. Users with more than one blog can pick the one to live stream from the app’s settings.
Live video appears to be the new favourite format that social media companies want to capitalise and build on, to increase engagement. Facebook’s Live video tool is available across its mobile apps. Twitter recently integrated the Periscope live video-recording button in its iOS and Android app as well.