Yahoo-owned Tumblr has decided to go live. Tumblr will however, not serve as another live-streaming platform like Facebook and Twitter. Instead, it will integrate third-party live streaming services like YouTube, Kanvas, YouNow and Upclose to its platform to give users more variety.
Starting today, Tumblr users will be able to post live videos from the app of their choice (You Tube, Kanvas, YouNow and Upclose). “Live video works just like any other post,” said Tumblr in a blog post.
When a video is live, it is pinned on top of the feed, and other people will start seeing it as well once it gets re-blogged. It becomes a regular video post after the live stream is over.
Tumblr users can choose the platform from a number of options to post a live video; unlike Twitter and Facebook.
Tumblr users need to give access to their camera and microphone to the app in order to live-stream. Users with more than one blog can pick the one to live stream from the app’s settings.
Live video appears to be the new favourite format that social media companies want to capitalise and build on, to increase engagement. Facebook’s Live video tool is available across its mobile apps. Twitter recently integrated the Periscope live video-recording button in its iOS and Android app as well.