June 16, 2016 4:18:53 pm
Snapchat plans to introduce ads between stories and has launched a new advertising API (application programming interface) for the same, reports AdWeek.
Snapchat, which has seen growth explode on the platform, is moving towards monetisation, which of course is crucial given the platform has grown bigger than Twitter, according to one recent report.
Bloomberg put Snapchat’s monthly active users at 150 million, making the four-year-old chatting app bigger than Twitter.
According to the AdWeek report, Snapchat’s API will “hook up more than 20 tech-minded companies,” and will “expand advertising dramatically on the platform in the long run.”
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Snapchat’s chief strategy officer Imran Khan told AdWeek, “Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform…We want [brands] to have a place where they can tell their stories, you know, in a better way.”
AdWeek points out that on Snapchat ads will be divided into “two kinds of collaborators: Ads Partners and Creative Partners.” The first will “develop software for Snapchat advertisers,” including analytics, tools, while the second will look at the actual content.
The report also confirmed ads will appear between stories from their friends, and the company has ten testing partners right now. Snapchat is promising it won’t do any ad overload between stories, and users will have the option of swiping ahead. It will also be monitoring the ads for quality control.
Snapchat recently introduced a redesigned version of the app with Live Stories and Publisher Stories, putting them in sharp focus with bigger tiles. Now when users open the stories tab, they find stories by their friends and other celebrities between the Discover and Live Stories tab. The Discover tab has also been redesigned with a more vibrant, brighter look for publisher stories.
Let us know in the comments if you think ads on Snapchat will be a good idea
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