Snapchat has launched Geostickers for the app. These special stickers are only available in some of the world’s biggest cities, which will only be accessible to use when a user is physically present there. Geostickers are currently available in New York City, Lost Angeles, Washington DC, London, Honolulu, San Francisco, Paris, Sydney, Sao Paula and Riyadh. The location services of the app need to be active in order to use these stickers. These stickers can either be superimposed on images or sent using the apps messaging feature.
These stickers will only appear in the Snapchat app in the cities that the represent. So, a monkey wearing a crown and asking you to have “Tea?” and cakes, represents London, and a Kuala bear climbing a tree will represent Sydney, Australia. Snapchat has recently launched Bitmoji’s to its app, and has been extremely pro-active in engaging users with new features.
Instagram recently copied Snapchat’s popular “Stories” feature, allowing for videos and photos to disappear after 24 hours. Snapchat Stories is a popular feature that was launched in 2013 and has some of its content go viral, uploaded on YouTube or shared on other social platforms like Facebook and Instagram. Stories on Instagram share a remarkable resemblance to Snapchat Stories, in which a user can share multiple images and videos that will appear in a slideshow called “Your Story”.
Snapchat already has another location-specific feature called Geofilters – designed to share the “when and where” of a Snap in an overlay, whether being added to a story or sending it to a friend. Snapchat had introduced the ability to create custom Geofilters earlier this year.