Shared experiences are the future of social, says Kavin Mittal
Kavin Mittal claims new virtual social world HikeLand is clocking 50 minutes time spent per user, brings it out of early preview.
“Our big takeaway from the last six months is that the demand for synchronous shared experiences is absolutely humongous,” said Mittal. (Image: Hike) Just over a quarter after he launched HikeLand, his reimagining of social media, Hike founder and CEO Kavin Bharti Mittal is convinced that shared experiences are the future of social. He is so confident of this that Mittal has decided to bring HikeLand out of the early preview mode right away.
“Our big takeaway from the last six months is that the demand for synchronous shared experiences is absolutely humongous,” Mittal told indianexpress.com, adding how since there are still not enough avenues online to hang out and the demand for that is absolutely huge.
HikeLand, which calls itself the world’s first mobile-first virtual world, already sees users clocking 50 minutes of average time spent, said Mittal. He said that while people love to watch videos together with friends online, a lot of them just want to hang out in HikeLand’s virtual rooms with voice calls or chats. “The biggest request that we have got in the last three or four months is that while watch together is great, users wanted us to give something more interactive,” he said, explaining why HikeLand will now rollout Ludo for its users.
HikeLand, which calls itself the world’s first mobile-first virtual world, already sees users clocking 50 minutes of average time spent, said Mittal. (Image: Hike)
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