Pokémon GO might be losing steam after almost one month of its launch, but the game has reached a benchmark of having been installed over 100 million times according to business intelligence company, App Annie. According to the report, Pokémon GO has a daily revenue of over $10 million on Google Play and iOS store combined over three weeks after it was launched. The high revenues the game generated had no sustained or meaningful impact on the revenues of other games, the report noted.
App Annie confirmed the popularity of the game dipped a few weeks after launch in US, but also added it has since climbed back up. The report also mentioned the revenue streams from UK and Germany did not see a downward trend, whereas Australia saw a slight up in its daily revenue since the launch.
According to Senior Industry Analysis Manager, App Annie, Sameer Singh said, “It appears that Pokémon GO’s impact has been largely additive to the app economy. More importantly, it has given app developers a blueprint for increasing engagement with their users and opening up new revenue opportunities.
The App Annie report concluded the post saying, “By now, it should be clear that Pokémon GO’s launch was a watershed moment for AR and its success has not come at the expense of other mobile games or apps. Instead, it has opened up new engagement and revenue opportunities for the entire app ecosystem by creating a model to close the online-to-offline (O2O) loop.
Recent update of Pokémon GO has left users frustrated, as the game removed its buggy tracking app instead of fixing it. Not only did Niantic Labs make it difficult for people to find pokémon in the app, they also blocked third-party pokémon locator apps like PokéVision.
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