Pokémon GO has seen over 50 million installs on Google Play Store in just 19 days since launch, making it the fastest game to get to this number, according to data from SensorTower. If you add iOS and Android, the app has an install base of 75 million, another fastest milestone for the app. This when the global launch of Niantic Labs’ hit game is not yet complete, and is far limited to 32 countries. Data by SensorTower has shown “Pokémon GO surpassed 50 million worldwide downloads on Google Play alone over the weekend,” which is huge number.
According a blogpost by SensorTower, Pokémon GO is ranked number one for downloads and revenue in the every single country’s App Store where it has officially launched, which shows the power of this game. The game has also beaten other previous big launches including Supercell’s Clash Royale in the 50 million download race, notes the data firm.
The point is simple: Pokémon GO has reached this 50 million user base milestone very quickly, even when other members of the club took much longer to hit that target.
SensorTower’s blogpost notes that even Color Switch and Slither.io, two really popular games of 2016, took over three months to hit the 50 million mark. Candy Crush Jelly Saga, the recent spin-off crossed 50 million after a big advertising push, notes the data firm. Pokémon GO, so far, hasn’t relied on an aggressive advertising campaign to boost downloads.
The data firm says it is not hard to imagine the game could pass 100 million downloads within two months of its release date. That Pokémon GO has beaten other mobile games when it comes to usage and engagement is nothing new. Earlier data from SurveyMonkey had already called Pokémon GO as the biggest mobile game in US history with more more daily active users (DAUs) than Candy Crush Saga, Draw Something, Slither.io or Clash Royale. The data showed Pokémon GO’s DAUs crossed 20 million, in just a couple of days since launch.
The game has also beaten apps like Twitter, Facebook, Instagram, WhatsApp in the US when it comes to average time spent by users, with the number standing at 75 minutes according to one survey. In fact, as the first US user to collect all the Pokémons revealed, he spent an average of eight hours a day playing the game, walking all over New York in order to ‘catch ’em all.’ The addictive nature of the game, coupled with augmented reality and the love for Pokémons has made this mobile game bigger than all the competition.