Twitter users can now look forward to streaming a live video from within the iOS and Android app and there’s no need for a Periscope account or app on your phone anymore. Twitter’s live video broadcasting feature is “powered by Periscope”. The update shortly comes after both Instagram and Facebook introduced their live video features.
To start a live video, open the Tweet compose screen and tap the “Live” button. When you’re ready, press “Go Live” to start broadcasting”. Just like Periscope, while watching a live video, you can comment and send hearts by tapping the screen. The feature will be gradually rolled out over the next few days.
The Periscope app isn’t dead. In fact, Twitter is really trying to integrate two services. In January, Twitter added an ability for users to embed and watch live Periscope on its platform. According to the Periscope team, the Periscope apps and web player on Periscope.tv will be fully functional. So, it doesn’t matter whether users rely on Twitter or Periscope to broadcast live video.
Twitter’s new feature is an attempt to take on Instagram, which recently launched a live broadcasting feature within the Stories section of the app. The struggling social networking company seems to be getting ambitious about its live video broadcasting feature, as it sees “live video” to be an alternative to typing 140 characters.
This should be seen as a major strategy shift. Twitter estimates that has over 313 million active users on its platform. Despite that, Twitter is struggling and has unable to catch up its arch rivals – Facebook, Instagram, and now Snapchat.