Netflix has upgraded the streaming video quality for its Mobile and Basic plans in India to High Definition (HD) from Standard Definition (SD) previously. This means subscribers of Netflix’s Mobile and Basic plans worth Rs 199 and Rs 499 per month respectively will be able to stream content in 720p compared to 480p before. Netflix’s Rs 649 Standard and Rs 799 Premium monthly plans will continue to offer Full HD and 4K+ HDR video quality respectively.
The plans have been upgraded as a part of a test that the company is running in India, Netflix said in a statement to indianexpress.com. It also confirmed that given this is a test, it might not be rolled out widely. As of now, it is unclear if Netflix is running the test only in India or its other markets as well.
“We are always looking for ways in which to make the Netflix experience more immersive and enjoyable for our members. At the moment, this is a test, and might not be rolled out widely,” a Netflix spokesperson said in a statement.
It won’t be surprising if Netflix does decide to upgrade the plans for India market only given the company has, in the past, rolled out similar India-exclusive initiatives. For instance, its Mobile plan was launched as India-exclusive initially. It was, however, rolled out in more markets later including Malaysia and Indonesia.
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The move comes as competition in the video streaming space in India is about to get intense, thanks to Disney Plus, which has announced its entry on March 29. Netflix is also among the most expensive video streaming services compared to Hotstar, Amazon Prime, Zee5, etc. However, as pointed out, this might not roll out for everyone eventually, nothing can be said for sure.
Netflix is also testing a market promotional strategy for select new customers who will need to pay just Rs 5 the first month. Do note that the Rs 5 offer will be only valid for the first month and the user will need to pay the full price for the plan they chose when signing-up from the second month.
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