While we all know that Prime Minister Narendra Modi is one of the stars of social media with among the highest follower bases on Facebook and Twitter, not many know that he is also among the most active on professional network LinkedIn and video streaming service Periscope.
According to the latest report by Burson-Marsteller’s research team Twiplomacy, Modi is the second most followed leader on LinkedIn just behind UK Prime Minister David Cameron. Modi has 1.6 million followers on the platform, which has over 414 million users. The research team has identified 154 governmental LinkedIn accounts, including 64 personal profiles of heads of state and government and 90 institutional government pages on the platform.
The report listed HH Sheikh Mohammed, the Prime Minister of the UAE, Japan’s Shinzo Abe and Canada’s Justin Trudeau as the others in the top five, while US President Barack Obama was placed sixth — his account was activated on February 26, 2016.
On Periscope, Modi is placed sixth with over 38,000 followers. However, the top leader on this relatively new streaming video channel from Twitter is Mexican President Enrique Peña Nieto with over 90,000 followers. Others in the top five are the White House with 81,000 followers, Brazilian President Dilma Rousseff with 76,000 followed by French President François Hollande and Jordan’s Queen Rania.
The report says Latin American leaders seem to be the most active on Periscope, and the presidency of Paraguay has the highest engagement rate at 11 per cent.
However, Modi is not among the most liked leaders on Periscope and is not in the top 10 list which is led by the White House. Modi also doesn’t feature on the Vine top 10 list, released by Twiplomacy.