Mozilla Firefox, the third most used web browser in the world, has enabled Tracking Protection by default in the new developer build. The new feature works only in the Private Browsing mode and not normal browsing for now.
While most browsers do come with ‘Do Not Track’ option, not many companies honour it. With Tracking Protection, Mozilla will block web elements that are generally used by third parties to track browser habits of users across sites. The new feature will block those annoying ads that follow through every site and will also block tracking through cookies.
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“The experimental Private Browsing enhancements ready for testing today actively block website elements that could be used to record user behavior across sites. This includes elements like content, analytics, social and other services that might be collecting data without your knowledge,” Mozilla said in a blog post.
Mozilla said that with new enhancements, webpages might render broken albeit users can disable the protection for individual webpages. Since the whole exercise is currently available only for private browsing mode, the browser won’t save your preferences.
The new feature is now available with Firefox Developer Edition and can make its way to final build in three months time after testing.