Meta is bringing video ads to Instagram Threads: Here’s what they look like
Like Instagram and Facebook, Meta's newest social media platform - Threads will soon start showing video ads in its feed.
Threads is adding translations, co-host support and new moderation tools to Live Chats as it broadens access to more users. (File Photo) Instagram Threads, Meta’s rival to X (formerly Twitter) will soon start testing video ads. The company made the announcement at IAB NewFronts, an industry event where social media companies and advertisers pitch themselves.
In a blog post, the company said that a “small number” of advertisers will be able to test 16:9 or 1:1 creative video ads in between pieces of organic content. “We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms.” However, there is still no news about the pricing or frequency of these ads.
Video ads on Threads isn’t a new concept, as other Meta owned social media platforms like Facebook, Instagram and Pinterest have been showing them for quite some time now.
Video ads on Threads look like those on X. (Image Source: Meta)
Share
