Internet’s new dilemma: What is the colour of this dress?

Internet’s new dilemma: What is the colour of this dress?

It has to be white and gold. Or is it? Blue and black? Really?

dress, white and gold, blue and black, Tumblr, internet, the dress
The photo of the dress uploaded on Tumblr by swiked (Courtesy: swiked/Tumblr)

The thing about the internet is that it is so inexplicably sphinx-like that no one can quite predict how it works and how it behaves. And when social media networks add to the mix, it is one, big glorious clamour.

There might be upheavals in south Asia or an ongoing grand sporting event in another part of the world, but it so happens that what breaks the internet is a ‘bipolar’ dress making people go colour-blind.

It all started when Caitlin McNeill posted a photo of a dress on Tumblr, asking people about its colour because she herself could not decide.

“guys please help me – is this dress white and gold, or blue and black?,” she wrote in her post.


At first glance, it is a completely ordinary dress and an equally completely ordinary social media post. But the internet would have nothing of it. It has to go viral, the internet ruled.

Within a few hours, #TheDress was trending worldwide on Twitter. The madness went to such an extent that people even started pondering whether they were depressed simply because they saw a different colour compared to their friends. Even scientists were lured to the debate and questioned as to what they thought about the strange phenomenon.

Buzzfeed even carried out a poll in which an overwhelming 69% users thought the dress is definitely white and gold.

Now that #TheDress has created ripples across the internet, it’s open to you now. Tell us what you think is the colour of the dress in comments below.