If you’re planning to order in lunch or dinner or want to book a table at restaurant, the Google Search app will now let you do all of these things from the results page. The Google India team has announced that users will be able to order food via Zomato or Swiggy straight from results itself. Google also wants to make booking tables a bit easier, and on some partner restaurants, the option to book a table will show directly from in the Search Card. The table booking appears to be powered by various apps, like dineout, etc, and not just Zomato.
Google Search’s blogpost says the new option to “Place an order” will soon show in results across cities, and it plans to add more partners as well. So don’t panic if your favourite restaurant is not yet reflecting the option. Users can tap on the ‘place order’ option, and it shows a choice of either Zomato or Swiggy, and the results will take you to the respective website, where you can complete the order.
The blogpost reads, “Not just this, the new feature will also help users plan their dine out a little easier too. User now can book a table at their favourite restaurant ahead of time. Google Search will direct users to partner sites to make their reservation.”
Google Search in India has been slowly and steadily expand its capabilities. While food ordering is the latest function, direct flight searches are also available on the Google app. Users can see various options for flights on Google Search, and the prices of flights for Jet Airways, Spice Jet and Air India for domestic flights. Booking can be done directly via the airline website or via GoIbibo.
Google Search now also shows live cricket score updates, Olympics updates in India and even has dedicated Health Cards for search queries around illnesses. Some argue this ends up reducing traffic to other websites. Wikipedia for instance says the Google Knowledge Graph with its cards has decreased traffic for them.
In India, the food order option is an interesting addition because Zomato/Swiggy users can now directly order from Google Search results, without opening the app each time. How this impacts, the larger app economy remains to be seen.
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