Facebook has added a new feature to its Mentions app by letting public figures share live video with their fans. Facebook users will now be able to discover Live videos from public figures they follow in News Feed, and comment like or share these feeds.
“Live is an immersive and authentic way for public figures to connect with their fans on Facebook. Among the first public figures to use Live will be Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kakà, Ashley Tisdale, Lester Holt, Martha Stewart, and Michael Bublé — keep an eye out for Live videos from these public figures and others,” said Product Manager Vadim Lavrusik in a blog post.
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Live will allow public figures to take fans behind the scenes, host a Q&A and share announcements in real time.
After the broadcast these videos will be published to the Facebook Page so that fans can watch at a later time. There is also the option to remove it from the Page at any time.
Adding more intereactivity to the platform, Facebook has also announced made it easier for people and businesses to connect through private messaging.
The new feature allow users to send messages to a Page from local awareness ads. Businesses can reply to comments privately with a message.
Facebook on the other hand will identify responsive pages and offer a rating badge displayed on the business’s profile.
There will also be new tools for Page admins to respond faster and track messages more efficiently.